E-commerce refers to the buying and selling of goods and services through online platforms. It includes online marketplaces, digital payment systems, and order management processes. E-commerce allows businesses to reach customers globally, operate around the clock, and reduce the need for physical stores.
Successful e-commerce platforms focus on user-friendly design, secure payment processing, and reliable delivery services. Features such as product reviews, personalized recommendations, and customer support play a key role in building trust and encouraging repeat purchases. As technology evolves, e-commerce continues to reshape the retail landscape.
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